AI.CORE ENTERPRISE

Technical Documentation v3.0

System Integration Blueprint

Arsitektur 4 Engine AI Platform

Dokumen teknis komprehensif mencakup arsitektur sistem, spesifikasi data, aturan bisnis, dan panduan deployment untuk implementasi enterprise-grade

04
Core Engines
06
Flow Diagrams
42+
Process Steps
v3.0
2026 Release
Engine 01 ENTRY POINT • MARKETING LAYER

Marketing Content Generator

Automated Content Production & Distribution System — Mengubah ide menjadi konten publish-ready dalam hitungan detik

INPUT DATA
  • Brand Guidelines & Templates
  • Product/Service Data Catalog
  • Target Audience Parameters
  • Campaign Goals & KPI Targets
OUTPUT → ENGINE 2
  • Multi-format Content Assets
  • Published Content URLs (UTM-tagged)
  • Engagement Metrics Data
  • Schedule & Distribution Plan
OpenAI GPT-4 Turbo Stable Diffusion Runway/Pika Gen Claude 3.5 Sonnet Scheduler API

Sub-Process Modules

1A Video Content Pipeline
Script Generation
GPT-4 + Hook Formula
Scene Planning
Visual Storyboard
Asset Rendering
Runway/Pika API
Quality Control
Brand Guardrails
1B Image & Graphic Generation
Social Media Posts
  • • Instagram Feed (1080×1080)
  • • Stories (1080×1920)
  • • LinkedIn Banners
Ad Creatives
  • • Facebook Ads
  • • Google Display Network
  • • TikTok Spark Ads
Brand Assets
  • • Product Mockups
  • • Infographics
  • • Quote Cards
1C Copywriting & Content Calendar
Content Type AI Model Output Format Distribution
Social Captions GPT-4 Turbo Emoji-rich + Hashtagged IG, FB, LinkedIn, TT
Email Sequences Claude 3.5 HTML + Plain Text Mailchimp/SendGrid
Blog Articles GPT-4 + RAG SEO-Optimized MD CMS / WordPress
Ad Copy Custom Fine-tune Headline + Body CTA Meta/Google Ads API
Data Handoff Specification → Engine 2
Campaign IDs
UTM parameters
Content Metadata
JSON payload
Publish Schedule
Timestamp
Target Channels
Channel enum
Original Flow Diagram Reference ✓ Validated
AI Content Flow (7 Steps)
Input Prompt
Select Template
AI Process
Generate Output
Content Filter
Preview
Download / Post
All 7 steps covered in detail →
Operational Context
Storage & Delivery
  • AWS S3 Bucket: /content/{date}/{type}/{campaign_id}/
  • Naming: {timestamp}_{content_type}_{id}
  • Retention: 90 days (configurable via admin)
  • CDN: CloudFront edge caching (24h TTL)
Automation Schedule
  • Calendar Run: Daily 00:00 server time (UTC+7)
  • Auto-Publish: Based on schedule table
  • Retry Logic: Failed publish → retry 3x (5min interval) → notify admin
  • Queue: BullMQ priority queue (high/medium/low)
Content Lifecycle States
DRAFT REVIEW APPROVED PUBLISHED EXPIRED
Tracked Metrics
Gen Time
Per content type
Success Rate
Publish %
Engagement
Clicks/Views
Reach
Impressions
Engine 02 ACQUISITION LAYER • CONVERSION FUNNEL

Sales Funneling & Omnichannel Service

Lead Capture, Qualification & Customer Communication Hub — Mengkonversi traffic menjadi qualified leads 24/7

INPUT ← ENGINE 1
  • UTM-tagged Traffic Sources
  • Social Media Engagement Data
  • Ad Click Conversions
  • Direct Website Visits
OUTPUT → ENGINE 3
  • Qualified Leads (SQL/MQL)
  • Contact Information (Verified)
  • Interaction History (Full Log)
  • Lead Scoring Data (Weighted)
Instagram DM WhatsApp Business TikTok DM Web Live Chat Telegram Bot
2A Unified Message Queue Architecture
Instagram
WhatsApp
Broker
NLP Router
Agent/Bot
Real-time routing via WebSocket + Redis Pub/Sub
2B Intelligent Response Engine (3-Tier)
T1
Tier 1: AI Auto-Response
FAQ handling, product info, basic qualification via GPT-4 • Target: 80% resolution rate
T2
Tier 2: Smart Handoff
Complex queries escalated with context preservation • Agent availability check
T3
Tier 3: Human Agent
High-value leads, custom solutions, negotiation support with full history access
2C Lead Extraction & Qualification Matrix
Data Point Method Validation Weight
Full NameNLP Entity ExtractRequired15%
Phone NumberRegex + FormatOTP Verify25%
Email AddressPattern MatchMX Record20%
Location/CityGeoIP + Self-reportOptional10%
Interest AreaIntent ClassificationCategory Map20%
Source/UTMURL Parameter ParseAuto-capture10%
Scoring: MQL ≥60pts | SQL ≥80pts | Hot Lead = High Score + Active Engagement Signal
Qualified Lead Transfer → Engine 3 (CRM)
Lead Profile Object
{name, contact, source, score, history[]}
Conversation Log
messages[], timestamps[], sentiment
Assignment Rule
round-robin / territory / skill-match
Sales Funnel Flow Diagram ✓ Validated
Multi-Path Flow (11 Steps)
Incoming Chat
Webhook
Process Request
AI Response
Intent Check
→ FAQ
→ Interested
→ Capture Lead
→ Save CRM
→ Tag Lead
→ Assign Sales
All paths covered →
Operational Context
Message Handling
  • Queue: Redis List (TTL: 7 days)
  • History: MongoDB collection (conversations)
  • Media: S3 private bucket (images/docs)
  • Size limit: 10MB per message, chunk if larger
Auto-Response Rules
  • Target: Response < 3 seconds for FAQ
  • No match: Escalate to Tier 2 automatically
  • Inactivity: Follow-up prompt after 5 min idle
  • Cold lead: Mark as "cold" after 24h inactive
Assignment Logic
Round-Robin: Even distribution to available sales
Territory: Assign by user's region/city
Skill-Match: Match product expertise
Cap: Max 50 active leads per sales agent
Escalation Triggers
  • Score >80: Priority notification to manager
  • "Meeting requested": Auto-create demo link
  • Budget confirmed: Mark as "hot lead"
  • 3x unresponsive: Move to "stale"
Engine 03 CONVERSION LAYER • CRM & USER MANAGEMENT

CRM Core & User Management

Customer Lifecycle Management, KYC Verification & Account Operations — Transforming leads into verified active users

INPUT ← ENGINE 2
  • Qualified Leads with Scores
  • Complete Contact Profiles
  • Conversation Histories
  • Source Attribution Data
OUTPUT → ENGINE 4
  • Verified User Accounts
  • Trading Account Credentials
  • Portfolio & Transaction History
  • User Preferences & Behavior Data
CRM Pipeline KYC/AML User Auth Deposit/WD
3A Sales Pipeline Stages (Kanban Board)
New Lead
--
From Engine 2
Contacted
--
Initial outreach
Interested
--
Qualification done
Demo
--
Product demo
KYC
--
Verification
Verified ✓
--
Active user
Auto-progression rules based on actions • Manual override available • SLA timers per stage
3B KYC/AML Verification Workflow
Document Capture
  • • KTP/Passport Photo (JPEG/PNG, max 5MB)
  • • Selfie with Document (JPEG, max 5MB)
  • • NPWP (if required)
  • • Proof of Address
OCR & Validation
  • • Tesseract/GVision OCR
  • • Min accuracy: 85% character recognition
  • • Fraud Detection Rules
  • • Sanctions List Check (OFBI/DDP/PPKS)
Approval State Machine
PENDING_UPLOAD PROCESSING_OCR REVIEW_REQUIRED APPROVED ✓ REJECTED ✗
3D Role-Based Access Control (RBAC) Matrix
Role CRM KYC Finance Trading
Super Admin●●●●●●●●●●●●
Sales Manager●●○●○○○○○○○○
Sales Agent●○○○○○○○○○○○
CS Staff●○○●○○○○○○○○
IB Partner●○○○○○●○○○○○
End User/Trader○○○○○○●○○●●●
●●● Full Access | ●● Read+Write | ●○ Read Only | ○○○ No Access
Active User Data Sync → Engine 4 (AI Assistant)
User Identity
user_id, verified_status, tier_level
Account Info
account_numbers[], broker_connection
Preferences
risk_appetite, preferred_assets
Activity History
login_frequency, engagement_score
Original Diagram References ✓ Validated
CRM Pipeline Flow (8 Stages)
New Lead
Contacted
Interested
Open Demo
KYC Process
Verified
Deposit
Active User
KYC Process Flow
Upload KTP
Upload NPWP
Selfie Check
OCR Scan
Admin Review
Reject ✗
Approve ✓
User Verified
Operational Context
Database Tables (PostgreSQL)
// users
id(UUID), email, phone, role_id(FK), status
last_login, created_at, updated_at
// leads
id(UUID), user_id(FK), source, stage(Enum)
score(Int), data(JSONB), assigned_to(UUID)
// kyc_documents
id(UUID), user_id(FK), document_type(Enum)
file_url(S3), ocr_data(JSONB), status(Enum)
reviewed_by(UUID), reviewed_at
Pipeline Transitions
  • New → Contacted: Auto (after 24h no action)
  • Contacted → Interested: Manual by sales
  • KYC → Verified: Auto after admin approval
  • Deposit → Active: Auto (deposit confirmed)
KYC Retry Mechanism
  • Status REJECTED → System sends notification with reason
  • User re-uploads → Returns to OCR Scan step
  • Max retries: 3 times
  • After 3 failed → Status: BLOCKED (admin override available)
Real-Time Dashboard
Total Leads
Today/Week/Month
Conversion
(Converted/Total) × 100
Stage Time
Avg time per stage
KYC Rate
Pass/Fail percentage
Engine 04 RETENTION LAYER • AI ASSISTANT

AI Trading Companion & Analytics

Intelligent Assistant for Market Insights, Education & Portfolio Management — Maximizing customer lifetime value through personalized AI experience

INPUT ← ENGINE 3
  • Verified User Accounts
  • Trading Account Connections
  • User Behavior & Preferences
  • Historical Transaction Data
FEEDBACK LOOP → ENGINE 1
  • User Engagement Metrics
  • Content Performance Data
  • Churn Risk Indicators
  • Upsell Opportunity Signals
Market Analysis Education Smart Alerts Portfolio Tracking
4A Real-Time Market Intelligence
News Aggregation
  • • Multi-source RSS/API feeds
  • • Sentiment analysis (NLP)
  • • Impact scoring algorithm
  • • Personalized relevance filter
Technical Analysis
  • • Price action patterns
  • • Indicator calculations
  • • Support/resistance levels
  • • Trend detection signals
Economic Calendar
  • • Upcoming events alerts
  • • Historical impact data
  • • Volatility predictions
  • • Correlation analysis
Asset Pricing
  • • Real-time forex rates
  • • Commodity prices (Gold, Oil)
  • • Crypto market data
  • • Index performance
4B Adaptive Learning Engine
Video Tutorials
Beginner to Advanced
Knowledge Base
Searchable Repository
Live Webinars
Recording Library
Personalized Path
AI-Curriculum Based
Closed-Loop Feedback System (Engine 4 → Engine 1)
Engagement Analytics
  • • Feature usage frequency
  • • Session duration metrics
  • • Content interaction rates
Retention Signals
  • • Login pattern changes
  • • Activity decline detection
  • • Churn risk scoring
Growth Opportunities
  • • Upsell readiness signals
  • • Referral potential scoring
  • • Content optimization data
This feedback loop enables continuous improvement of marketing strategies based on actual user behavior
AI Trading Flow Diagram ✓ Validated
Parallel Paths (Market Data)
User Login
Fetch Market
Fetch Portfolio
Market News
Trade Signal
Risk Advice
Show Insight
Ask AI
AI Reply
All parallel paths covered →
Operational Context
External API Integration
  • Forex: OANDA, FXCM REST API
  • Commodities: Kitco, Bloomberg API
  • Crypto: CoinGecko, CoinMarketCap
  • Refresh: 60s (market hours), 5min (off-hours)
Broker API Connection
  • MT4/MT5: Manager API integration
  • Account ops: openDemo/liveAccount
  • Trade ops: orderOpen, orderClose
  • Balance: getBalance, getEquity
AI Response Boundaries
✅ CAN Discuss
Market data, portfolio, general trading questions, education
❌ CANNOT Recommend
Specific entry/exit prices, guaranteed returns, "buy/sell now" signals
Risk Alerts
  • Margin Call: Alert when margin < X%
  • Stop-loss: Alert when loss exceeds Y%
  • Volatility: Warning when vol > Z%
  • Inactive: No login 30+ days → trigger retention

Business Rules & Compliance

Aturan bisnis, guardrails, dan compliance requirements yang mengatur seluruh sistem

Content Generation Guardrails

🚫 Banned Words/Phrases (Auto-Block)
profit pasti guaranteed return pasti untung jackpot bebas risiko terpercaya 100%
⚠️ Brand Voice Guidelines
  • • Tone: Professional yet approachable
  • • Language: Bahasa Indonesia formal + English terms where appropriate
  • • Emoji usage: Limited to 2-3 per post max
  • • Hashtag limit: IG (30 max), TT (3-5 recommended)
📱 Platform-Specific Rules
Instagram
1080x1080 or 1080x1920
Text ratio <20%
TikTok
9:16 vertical only
Max 15s for ads
Facebook
Image text <20%
Link in caption OK
LinkedIn
Professional tone
No clickbait headlines

Lead Scoring Algorithm

Point Allocation System
Full Name Provided +15 pts
Phone (OTP Verified) +25 pts
Email (MX Valid) +20 pts
Location/City +10 pts
Interest Area Selected +20 pts
Source/UTM Captured +10 pts
Classification Thresholds
≥60
MQL
≥80
SQL
HOT
SQL + Active

KYC/AML Compliance Rules

Accepted Document Types
Type Format Max Size Required
KTPJPEG/PNG5 MBYes
PassportJPEG/PNG5 MBAlt
NPWPJPEG/PNG5 MBConditional
SelfieJPEG5 MBYes
Validation Requirements
  • OCR Accuracy: Minimum 85% character recognition
  • Sanctions Check: OFBI, DDP, PPKS watchlist
  • Approval SLA: Maximum 24 working hours
  • Max Retries: 3 attempts with different documents
⚠️ Rejection Criteria
  • • Document expired (>6 months before expiry required)
  • • Image blurry/unreadable by OCR
  • • Name mismatch between documents
  • • Found on sanctions watchlist
  • • Suspected fraudulent activity pattern

Trading AI Boundaries

Mandatory Disclaimer
"AI bukan penasehat keuangan berlisensi. Setiap investasi memiliki risiko kehilangan modal. Performa masa lalu tidak menjamin hasil di masa depan. Selalu lakukan riset mandiri sebelum membuat keputusan investasi."
✅ Allowed Topics
  • • Market analysis overview
  • • Educational content
  • • Portfolio performance review
  • • General trading concepts
  • • Risk management principles
❌ Prohibited Topics
  • • Specific entry/exit prices
  • • Guaranteed returns claims
  • • "Buy/Sell now" signals
  • • Price target predictions
  • • Personal investment advice
Prohibited Topic Response Protocol
When user asks prohibited topic → AI responds:
"Maaf, saya tidak bisa memberikan rekomendasi beli/jual spesifik atau sinyal trading pasti. Tapi saya bisa membantu Anda dengan analisis pasar umum atau konsep edukasi trading."
📋 Audit Logging Requirement
All AI responses must be logged for compliance audit (retention: 7 years). Logs include: timestamp, user_id, query, response, sentiment classification.

Data Specifications & API Contracts

Schema database, endpoint API, dan format data yang digunakan seluruh sistem

Database Schema (PostgreSQL Primary)

TABLE users
id UUID PK
email VARCHAR(255) UNIQUE, NOT NULL
password_hash VARCHAR(255) NOT NULL
phone VARCHAR(20) INDEXED
role_id UUID FK → roles(id)
status ENUM active/inactive/suspended
created_at TIMESTAMP DEFAULT NOW()
TABLE leads
id UUID PK
user_id UUID FK → users(id)
source VARCHAR(50) instagram/web/etc
stage ENUM pipeline stages
score INTEGER DEFAULT 0
data JSONB {name,phone,email}
assigned_to UUID FK → users(id)
TABLE kyc_documents
id UUID PK
user_id UUID FK → users(id)
document_type ENUM ktp/npwp/selfie
file_url VARCHAR(500) S3 URL
ocr_data JSONB {nama,nik,ttl}
status ENUM pending/review/approved/rejected
TABLE conversations MongoDB
_id ObjectId PK
session_id String WebSocket session
channel String wa/ig/web/tg
user_id UUID Reference to PG
messages Array [{role,content,ts}]
metadata Object {lead_captured,intent}
TABLE content_library
id UUID PK
engine_type ENUM video/image/copy
content_url VARCHAR(500) S3 URL
status ENUM draft/ready/published
published_channels JSONB ['ig','fb','tt']
TABLE trading_accounts
id UUID PK
user_id UUID FK → users(id)
broker_account_id VARCHAR(100) MT4 login
account_type ENUM demo/live
balance DECIMAL(18,2)
status ENUM active/suspended/closed

API Endpoint Specifications

Authentication
POST /api/v1/auth/register
Req: {email, password, name, phone}
Res: {user, jwt_token, refresh_token}
POST /api/v1/auth/login
Req: {email, password}
Res: {user, tokens}
POST /api/v1/auth/refresh
Req: {refresh_token}
Res: {new_access_token}
Content Generation
POST /api/v1/content/generate
Req: {engine_type, template_id, prompt}
Res: {job_id, status, estimated_time}
GET /api/v1/content/job/{id}
Res: {status, result_url, assets[]}
GET /api/v1/content/library
Query: ?type=video&status=published
Res: {content[], pagination}
Chat / Omnichannel
POST /api/v1/chat/incoming
Req: {channel, sender_id, message}
Res: {session_id, ai_response}
GET /api/v1/chat/history/{session}
Res: {messages[], metadata}
POST /api/v1/chat/handoff
Req: {session_id, agent_id, reason}
Res: {success, assigned_agent}
KYC / Verification
POST /api/v1/kyc/upload
Req: FormData (multipart: files[])
Res: {document_id, ocr_status}
GET /api/v1/kyc/{doc_id}
Res: {document_data, verification_status}
PUT /api/v1/kyc/{doc_id}/review
Req: {action: 'approve'|'reject', notes}
Res: {new_status, notification_sent}
Trading / Portfolio
POST /api/v1/trading/account/open
Req: {user_id, leverage_type, account_type}
Res: {account_id, mt4_credentials}
GET /api/v1/trading/{acc}/portfolio
Res: {positions[], balance, equity, pnl}
GET /api/v1/market/data
Query: {symbols[], type[]}
Res: {rates, news, sentiment}
AI Assistant
POST /api/v1/ai/chat
Req: {user_id, message, context}
Res: {response, sources[], disclaimer}
GET /api/v1/ai/insights/{user_id}
Res: {market_summary, portfolio_analysis, alerts[]}
GET /api/v1/ai/education/path
Query: ?level=beginner&topic=forex
Res: {modules[], progress, recommendations}

Security & Compliance Framework

Autentikasi, enkripsi, proteksi data, dan kepatuhan regulasi

Authentication & Authorization

JWT Token Configuration
  • Access Token Expiry15 minutes
  • Refresh Token Expiry7 days
  • AlgorithmRS256
  • StorageHttpOnly Cookie
Password Policy
  • • Minimum length: 8 characters
  • • At least 1 uppercase letter
  • • At least 1 number
  • • At least 1 special character
  • • Banned: Common passwords list
Session Management
  • Idle Timeout30 minutes
  • Max Concurrent3 sessions/user
  • 2FA OptionTOTP (Google Auth)

Data Protection

Encryption Standards
  • At RestAES-256-GCM
  • In TransitTLS 1.3
  • Field-LevelPII Masked
  • Key Rotation90 days auto
Backup Strategy
  • • Incremental: Daily at 02:00 UTC+7
  • • Full backup: Weekly (Sunday 03:00)
  • • Retention: 30 days (hot), 1 year (cold)
  • • Region: Cross-AZ (us-east-1a/b)
Data Retention
  • Operational Data2 years
  • Audit Logs7 years
  • Chat History365 days
  • After RetentionAnonymized

Regulatory Compliance

KYC/AML Standards
  • • SEBI/AFSL compliant storage
  • • Transaction monitoring: >$10K threshold
  • • Sanctions screening: Real-time API
  • • SAR filing: Auto-flag suspicious activity
GDPR Compliance
  • • Right to erasure: Automated within 30 days
  • • Data portability: JSON export API
  • • Consent management: Granular opt-in/out
  • • DPO contact: privacy@aicore.enterprise
Audit Trail
  • Logging LevelImmutable (WORM)
  • Retention7 years minimum
  • FormatJSON + ELK Stack
  • AccessRole-based only
Rate Limiting
  • General API100 req/min/IP
  • Auth Endpoints10 req/min/IP
  • File Upload5 req/min/IP
  • DDoS ProtectionAWS Shield Advanced

Error Handling & Edge Cases

Penanganan failure scenarios, fallback mechanisms, dan corner cases

Content Generation Failures

AI API Down Critical

Queue message in BullMQ → Retry 3x with exponential backoff (1s, 5s, 15s) → If all fail → Notify admin via Slack/PagerDuty → Mark job as FAILED

Image Gen Timeout (>30s) Warning

Use fallback placeholder image from S3 cache → Flag content for manual review → Log timeout event for analytics

Guardrail Triggered Alert

Block content from publishing → Return error to user with specific violation reason → Log for compliance audit → Alert content moderator

Storage S3 Error Warning

Save to local filesystem as fallback → Retry upload every 5min for 1 hour → Sync when S3 recovers → Alert DevOps team

Chat System Edge Cases

User Sends Media File Info

Compress if image >2MB → Upload to S3 private bucket → Generate signed URL (expiry 1hr) → Send URL reference in chat → Store original for 7 days

Message >10MB Warning

Reject with friendly error message: "File too large. Max 10MB." → Suggest compressing or using cloud link → Log rejected attempt

User Goes Offline Info

Queue message in Redis → Push via WebSocket on reconnect → Show "missed messages" badge → Auto-reconnect with exponential backoff (max 30s)

Bot Spam Detected Critical

Rate limit: 30 messages/minute per session → If exceeded → CAPTCHA challenge → If failed → Temporary ban (1hr) → IP blacklist if repeated

CRM Edge Cases

Duplicate Lead Detected Warning

Match by phone OR email → Merge records (keep newest, append history) → Notify assigned sales of merge → Update lead score combined

Lead Changes Phone Info

Update record with new phone → Preserve old phone in history log → Re-validate new phone format → Trigger re-verification if needed

Sales Leaves Company Alert

Auto-deactivate user account → Reassign all active leads to pool (round-robin) → Transfer ownership of deals to manager → Archive conversation access

User Disputes KYC Critical

Freeze account immediately (status: UNDER_REVIEW) → Lock trading access → Create support ticket priority HIGH → Admin review required → 72hr SLA resolution

Trading Edge Cases

Market Data API Down Critical

Switch to cached data (max 5min old) → Display timestamp of last update → Show "Delayed data" warning banner → Retry every 60s → Fallback to secondary provider if available

Broker API Down Critical

Enter READ-ONLY mode → Queue pending trades locally → Block new position openings → Allow close-only operations → Sync queue when broker recovers

Margin Call <50% Urgent

Block new positions immediately → Send push notification + email + SMS → Force logout after confirmation → Require risk acknowledgment before re-login

Flash Crash / Extreme Volatility Emergency

Halt trading UI temporarily → Show "High Volatility Warning" modal → Disable leveraged trade entry → Increase margin requirements by 2x → Alert all affected users

Deployment Infrastructure

Spesifikasi server, cloud architecture, dan CI/CD pipeline untuk production environment

Cloud Infrastructure (AWS)

Primary Configuration
  • Regionus-east-1 (Virginia)
  • CDNCloudFront (Edge Locations)
  • Load BalancerALB (Application LB)
  • Auto-Scaling2-10 instances (CPU-based)
Server Specs (per EC2 Instance)
vCPUs
2-4 cores
RAM
8-16 GB
Storage
100GB SSD (EBS gp3)
OS
Amazon Linux 2023
Network Architecture
  • • VPC: Custom (10.0.0.0/16) with public + private subnets
  • • Security Groups: HTTP(80), HTTPS(443), SSH(22 - bastion only)
  • • WAF: AWS WAF with OWASP Top 10 ruleset
  • • DDoS: AWS Shield Advanced (always-on protection)
  • • NAT Gateway: For private subnet outbound internet

Database & Storage Cluster

Database Services
  • PostgreSQL (Primary)RDS 15 (Multi-AZ)
  • Instance Classdb.r6g.xlarge
  • Storage500GB GP3 (IOPS: 12000)
  • Backup Window03:00-04:00 UTC daily
Cache & Queue Layer
  • Redis (Session + Cache)ElastiCache 7.x (Cluster mode)
  • Node Typecache.r6g.large
  • Message QueueBullMQ (Redis-backed)
  • Search EngineOpenSearch (chat logs)
Object Storage
  • S3 Standard (Active)User uploads, generated content
  • S3 Glacier (Archive)90-day+ old files
  • EFS (Shared Config)Application config files
  • CDN OriginCloudFront → S3

Monitoring & Observability

Infrastructure Monitoring
  • • CloudWatch Metrics: CPU, Memory, Disk, Network (1min granularity)
  • • CloudWatch Logs: Application logs aggregated centrally
  • • X-Ray: Distributed tracing for microservices
  • • Custom Dashboards: Grafana (imported from CloudWatch)
APM (Application Performance)
  • • Primary: New Relic APM (transaction tracing)
  • • Error Tracking: Sentry (real-time exception alerting)
  • • Uptime Monitoring: UptimeRobot (5 global probes)
  • • Synthetic Checks: Critical user journeys hourly
Incident Management
  • • PagerDuty: On-call rotation + escalation policies
  • • Slack Integration: #incidents channel real-time alerts
  • • Severity Levels: P1 (Critical) → P4 (Low)
  • • Response SLA: P1: 15min, P2: 30min, P3: 4hrs, P4: 24hrs

CI/CD Pipeline

Pipeline Stages
1 GitHub Actions CI → Lint, Unit Test, Build Docker Image
2 Push to ECR (Elastic Container Registry)
3 Deploy to Staging (CodeDeploy) → Integration Tests
4 Manual Approval Gate (Production Deploy)
5 Blue-Green Deployment to Production (Zero-downtime)
Rollback Strategy
  • • Method: Blue-Green swap (instant rollback)
  • • Rollback Window: 30 minutes post-deploy monitoring
  • • Automatic Trigger: Error rate >5% or latency >2x baseline
  • • Database: Forward-compatible migrations (no downtime)
Environments
Dev
Auto-deploy on push
Staging
Daily at 06:00
Production
Manual approval

System Integration Architecture

Data Flow Topology

ENGINE 1
Marketing
ENGINE 2
Acquisition
ENGINE 3
Conversion
ENGINE 4
Retention
FEEDBACK LOOP Engine 4 → Engine 1 (Continuous Optimization)

Backend Services

  • Centralized Auth (JWT/OAuth2)
  • PostgreSQL Database Cluster
  • Redis Cache + Message Queue
  • AWS S3 File Storage
  • ELK Stack Logging

API Gateway

  • RESTful APIs (Node.js/NestJS)
  • WebSocket Server (Socket.io)
  • Rate Limiting & Throttling
  • API Versioning Strategy
  • Webhook Endpoints

Security Layer

  • End-to-End Encryption (TLS 1.3)
  • Data Encryption at Rest (AES-256)
  • Role-Based Access Control (RBAC)
  • Immutable Audit Logging
  • DDoS Protection (Cloudflare)

Technology Stack Summary

Frontend

  • React.js / Next.js 14
  • TypeScript
  • Tailwind CSS
  • React Native / Flutter

Backend

  • Node.js / NestJS
  • GraphQL + REST APIs
  • Socket.io (Real-time)
  • BullMQ (Job Queue)

Database

  • PostgreSQL (Primary)
  • MongoDB (Chat logs)
  • Redis (Cache + Session)
  • Pinecone/Qdrant (Vector DB)

AI / ML

  • OpenAI GPT-4 / Claude
  • Stable Diffusion (Image)
  • Google Cloud Vision (OCR)
  • RAG Implementation

System Goal & Expected Outcomes

Primary Objectives

End-to-End Automation

Eliminate manual bottlenecks from content creation to customer retention through intelligent automation at every stage.

Unified Data Ecosystem

Single source of truth where customer data flows seamlessly between engines without silos or data fragmentation.

Scalable Growth Engine

Architecture designed to handle 10x growth without significant reengineering, supporting business expansion.

Measurable Outcomes

10x
Content Output Velocity
24/7
Lead Response Time
-60%
Manual Admin Work
+40%
Customer Retention Rate
Key Success Metric: The closed-loop feedback mechanism (Engine 4 → Engine 1) ensures the system continuously learns from real user behavior, optimizing marketing spend, improving lead quality, and increasing lifetime customer value over time.
The Bottom Line
"Bukan 4 sistem terpisah yang harus di-integrasi manual. Ini adalah satu organisme digital dimana setiap bagian bernapas bersama, belajar bersama, dan tumbuh bersama — didesain dari ground up untuk skala enterprise."
End-to-End Automated
Data Never Siloed
Continuously Learning
Enterprise-Ready